Mastering the art of email marketing

Putting together the perfect marketing email is a fine art. Here’s a six-step process to crafting the best customer messages to boost your sales.

Six steps to boost sales with email marketing:

1. Determine your campaign goal. Are you looking to educate or re-engage customers? Are you keen for signups or referrals? Are purchases or registrations your main target?

2. Measure your success. What are your key performance indicators once your email has gone out, such as click-through rates, email list growth rates, or unsubscribe rates? Review metrics alongside conversion rates, email read times, churn rate, and subscriber acquisition cost to determine the true value of your messaging.

3. Use a professional platform. E-marketing platforms like Mailchimp or Litmus provide easy-to-use, professional templates — perfect for first-time senders. Some can integrate with your sales tools, allowing more personalised messaging.

4. A strong ‘call-to-action’ (CTA). The snappy message at the end of your email invites your customer to engage, driving new business or attracting old customers back. Highlight value: phrases like ‘save time now’, or ‘save money today’ can entice customers.

5. Optimise design. As mobile devices become the dominant medium for New Zealanders browsing online, it's crucial your marketing emails are optimised for viewing on phones and tablets. Make sure images are clear, high resolution, and email file sizes are below 102KB to avoid them being clipped by recipients’ Gmail accounts.

6. Double check everything. Even when your email is ready to go, give it one last check. Verify your subscribers have opted in. Research and follow spam laws in countries where your customers are based. Check spelling and grammar, and hyperlinks to ensure they work.

Ready to skyrocket your sales through email? 🚀
Follow these steps and watch your business thrive! 💪💰